newcomb studio

Newcomb Studio was created out of the desire to create unique game day outfits. My friend Coco and I were sitting at my dinning room table when the idea came to mind. We both were interested in sustainable designing and upcycling clothing and we also realized the issues that college students had with shopping fast fashion.

Newcomb Studio is a clothing brand that was created to pull Tulane students away from fast fashion brands and to give them a unique alternative. Each of our pieces were either sourced, upcycled, or made from second hand materials.

We started the brand the summer of 2024 and throughout the fall semester of 2024 and 2025 we held pop up sales on campus and surrounding for students to shop at.

I have learned so much from this brand and passion project over the last few years. I gained and learned the importance of marketing and branding, how to know your audience, and how to work to make your passion and dreams possible.

This was one of the most fun and difficult things I have done but I loved every minute of it. As of now, Coco and I are deciding whether to pass the brand down or to expand it.

newcomb studio

newcomb studio

3x

increase from season one

Our first year was a whole lot of trying and learning and focusing on creating an identity and overall brand. Our second summer we focused a lot on the branding image of our social medias and engagement with our audience. We began a Tiktok account which increased our engagement on Instagram.

Every aspect, from team members to profit, expanded greatly. We went from originally having three team members to six, including summer interns. This second season we had 30k average monthly views and increased engagement by 110%.Finally, we increased profit by 300% from the previous season.

Tiktok & Instagram: @newcombstudio

new orleans fashion week 

This was one of my favorite experiences so far and I am so thankful that we turned our passion into reality.

I will forever be grateful for the people I met, the lessons I learned, and the opportunities this brand gave me.

Always and forever….

rmfw.

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